Sony has expanded its professional G Master lens lineup with the introduction of the FE 28-70mm f/2 GM, its first constant f/2 aperture standard zoom, and two new super-telephoto primes. These lenses, along with the FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS, were officially showcased at retail launch events on 9 October 2026.
- Sony FE 28-70mm f/2 G Master Details: Officially detailed on 9 October 2026, this professional zoom lens features a constant f/2 aperture and four XD linear motors, positioned as a premier choice for concert and low-light photography. Calendar file (.ics) Sony FE 28-70mm f/2 G Master Detailed October 9, 2026
- Sony FE 400mm and 600mm GM Retail Launch: The FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS super-telephoto lenses reached retail showcase status and were featured in hands-on events on 9 October 2026. Calendar file (.ics) Sony Super-Telephoto GM Retail Showcase October 9, 2026
- Sony FX5 Shipping Status: Reports on 7 October 2026 confirmed that the FX5 cinema camera remains delayed until 16 November 2026 in European markets due to a hardware defect in the rear LCD assembly.